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CHINH

Country

India

Region

Global

Programme Summary

Centred around an annual community film festival and an interactive community website, CHINH is an effort to create media space for quality children's programming. CHINH is implemented by an Indian filmmaker named Meenakshi Vinay Rai and her husband as part of their effort to support social initiatives foregrounding the causes of children and marginalised communities by harnessing traditional wisdom, art, and culture - and by rediscovering them in contemporary contexts. Dedicated to children worldwide, CHINH's prime focus is a community web channel capturing and showcasing to the world a new grammar of social change.

Communication Strategies

CHINH's annual India-based film festival and forum brings together like-minded media professionals and scholars to exchange knowledge, ideas, and perspectives on culture, development, and education in the context of children's programming. Past forums have addressed topics such as: developing indigenous children's programming; upgrading and updating the knowledge and paedagogic methods of producing children's programmes; stressing the need for developing programmes that encourage respect for cultural diversity; creating opportunities in media for children from nomadic, disabled, and disadvantaged backgrounds; and facilitating intelligence exchange sessions to share know-how and promote partnership development in children's programming.

The forum's series of guest speakers, information sessions, and interactive exchanges focus on children as both media producers and consumers. To that end, in addition to generating awareness about new genres, innovations, and formats in children's programming, the gathering prioritises children's participation. For instance, training sessions are offered to build the capacity of children and young people in media literacy and digital filmmaking. Also, the jury is entirely comprised of children from 4 to 12 years of age. The film festival is divided into 3 categories: pre-school (for kids between 4 and 6 years of age), early education (for kids aged 6-12), and a separate animation series. Submissions come from children's film producers, festivals, and agencies across the globe. The films are no more than 3 minutes long, without any narration but with sounds to help children relate to the world around them. The films are woven around simple themes based on daily experiences in the areas of: culture, development, and education; disability, environment, and human rights; knowledge, information technology (IT), and the scientific temperament; and women and children.

Organisers have collected a selection of exceptional children's programmes from the festival, and have tailor-made content packages to suit local cultures. "CHINH FILMY BASTA" is an educational film appreciation programme designed to inculcate among children a taste for innovative children's programmes. As part of this process, adult facilitators encourage them to read and analyse a film - discussing with the young audience the idea, approach, educational component, and appropriation of the programme for the intended audience - from their perspectives. A series of screenings and discussions turn children into critics and evaluators of the media content created for them. Toward the end of the sessions, children are asked to give an overview of the children's programmes they have access to in their own region.

Because reaching out to children in rural areas is a priority, organisers have created storytelling schools called Katha Gurukuls. Located in nomadic hamlets in the Aravali Hills of Rajasthan, these Gurukuls "inculcate pride in traditional folk stories by employing newly innovated educational materials in storytelling format world over by Katha Gurukul teachers who are generally the wise old man/woman of the [hamlet]. This is the most popular concept in Nomadic communities and is equally benefiting adults and children of nomads in not only rediscovering the strengths of local culture, climate and local knowledge but also a great entertainer. In addition, similar schools called Khel Gurukuls are promoting traditional sports and reinventing them within a new concept of exchange sports (city children and those in rural areas are invited to share their sports with each other). This project is primarily conceived on the lines of building intercultural understanding and peace through sports.

This intercultural component is echoed in other activities, such as a November 2008 meeting between CHINH children and officials from South Asian Association for Regional Cooperation (SAARC) countries at NIPCCD (National Institute of Public Cooperation and Child Development) in New Delhi. The CHINH children extended the invitation to the children of SAARC countries to be a part of the CHINH festival. The objective of this meeting was to promote cooperation and linkage between children in South East Asia through CHINH. Similarly, CHINH's programme "Nomadic Orchestra of the World" (NOW) aims to preserve, promote, and transmit to the future generations the cultural and music heritage of the nomadic communities of the world, as well as to promote the civil rights of nomads through the production of performances, documentaries, educational kits, and workshops. From Italy to India, country of origin of the gypsies, NOW draws on music in its quest to become "the voice of a new possibility for building links between nomads living in different countries, searching for ancient common roots, for a shared language and culture through the centuries with the challenging aim of promoting the value of the human unity, of the respect of diversity in a world free from the prejudices and the limitations raised by borders, races, religions and ideologies."

Development Issues

Children.

Contact

CHINH

A-103 LGF Amar Colony Lajpat Nagar-IV

New Delhi
110024
India
Tel: 011 65073927, 011 26488898

Source

Email from CHINH to La Iniciativa de Comunicación on November 15 2009; and CHINH website.


Placed on the Communication Initiative site February 09 2009
Last Updated February 09 2009



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