JSSF's multifaceted approach draws on myriad strategies in an effort to reduce economic, psychological, physical, racial, and religious disharmony amongst the people of Sri Lanka. JSSF recognises the importance of gender equality in all spheres; this is reflected in its organisational set-up and involvement with both sexes from different ethnic, religious, and age groups.

For example, JSSF has conducted over 100 workshops on detection and prevention of HIV/AIDS for Free Trade Zone factory workers - mainly rural young girls who migrate to large cities for employment. As part of this process, over 10,000 workers have been tested for HIV/AIDS and sexually transmitted infections (STIs); detected cases are referred for treatment. Residential workshops have also been held. They feature lectures given by medical doctors explaining how AIDS is contracted, and where to seek help when symptoms are detected, as well as discussion sessions on myths and beliefs associated with the disease. Participants were educated to treat HIV-positive people as normal, and not to condemn them as social outcasts. At these workshops, condoms are distributed free of charge, and instructions on correct usage provided. In addition, a 45-minute street drama in 50 locations in the 2 zones was staged; all the actors and actresses were factory workers themselves. "Their colorful costumes, simple but realistic theme and the dialogues made a huge impact on the audience." JSSF has also created and distributed printed leaflets, posters, banners, and stickers featuring colourful pictures with slogans carrying the message that AIDS can be prevented with the correct sexual behaviour, that every woman has the right to request that her partner wear a condom, and so on. The leaflet also explains how HIV is spread and what measures one should take to prevent it; telephone numbers for those in need of further assistance are listed. JSSF gives posters and banners  to village leaders, government officers, and community-based officers after conducting training workshops on AIDS/STI prevention so that they can go on to conduct awareness programmes in their own villages using the printed media provided by JSSF. Finally, stickers have been distributed amongst taxi drivers for display on their vehicles with a message on the importance on prevention of HIV/AIDS.

JSSF is also very concerned about the trafficking of persons, and draws on strategies similar to those described above to raise awareness and spark action on a national level. These programmes are especially designed to reach tsunami-affected homeless women and children who are being trafficked for domestic labour and sex trade, tea estate Tamil workers (especially children who are trafficked for domestic and shop labour jobs), internally displaced people (IDPs) who flee from the war zone, free trade zone factory workers, legal authorities, and the general public. A 24-hour telephone line is open for callers who need support, advice, or information. Victims are referred to the police emergency unit and their cases are monitored until the prosecution process has been completed. Those who need counseling are referred to relevant services. Originally set up exclusively for use by factory workers, the office is being expanded with additional communication facilities to cater for the whole island. In addition, posters, leaflets, banners and stickers, and street dramas are used to raise awareness - for instance, amongst three wheeler drivers (the cheapest and most popular taxi service in Sri Lanka). This group has been identified as being involved directly or indirectly in transporting trafficked victims, especially women who are sexually exploited by organised groups. Informational material stresses the harm caused by trafficking of persons for various services with or without consent of the victims, as well as the legal implications for such offenders. By giving the three wheeler drivers stickers to paste on their vehicles to show their solidarity against trafficking, JSSF hopes they will join hands with the organisation to  halt this practice.

JSSF also conducts research, and acts to respond to troublesome findings. For instance, one JSSF survey revealed that most preschools are very poorly equipped and teachers are not sufficiently qualified or trained. Thus, the organisation carried out a teacher training programme in 19 districts for 570 teachers. The 4-day residential workshop featured guest speakers from various educational institutions who gave lectures and conducted discussion sessions on child development and strategies and methods of teaching. The first 2 days were spent on equipping these teachers with knowledge on subjects that are relevant to preschool education. The next 2 days were set aside to educate them on developing parent/teacher communication strategies which might lead to understanding behavioural patterns of children from problem families. In addition, JSSF educates parents on child protection against trafficking by using posters, leaflets, and other audio-visual methods.

As part of its commitment to equality, JSSF offers women and others from rural areas income generation opportunities through its micro-credit programme. Ensuring that environmental pollution is minimised by using natural raw material, JSSF works with women's committees to build self-reliance and marketable skills in such areas as candle making, incense stick making, sewing, small-scale agricultural projects, fruit and vegetable marketing, etc. With an initial grant of a loan on a very low interest they are able to begin their own self-employment projects.

Education, Rights, Children, Women, Gender, Health, HIV/AIDS, Economic Development.

JSSF asserts that human trafficking has risen dramatically over the past 15 years, partly as a result of the large internal migrant population created following the opening of the 3 export promotion zones. A large percentage of the employees in the garment factories are young girls who travel from remote impoverished villages; these migrant workers have become a very easy target for traffickers.