Avian Influenza

Where communication and media are central to the eradication of Avian Influenza


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Young Scouts Add Voices to Curb Bird Flu in West Java

Author

Arie Rukmantara

UNICEF

Publication Date

August 19, 2008

Summary

More than 5,000 Indonesian boy and girl scouts have been trained to carry information on avian influenza to their home villages in the province of West Java. As part of a massive nationwide campaign in Indonesia begun in 2006, scouts recently gathered at a seaside town in Sukabumi district to learn about bird flu and how they can help protect their communities from the deadly virus.

The campaign draws upon teachers and students, community members, and religious leaders to spread the avian flu campaign messages to the public. According to the article, the United Nations Children's Fund (UNICEF), with funding from Canada and Japan, has so far reached some 5 million children and 100,000 communities with educational materials on avian influenza. In addition, a mass media campaign has reached every province in the country through television, radio, and print. The collaboration with the scouts is the latest educational venture and includes door-to-door awareness raising by the scouts in their communities. In addition, communicating through the arts and education has been a key emphasis of the UNICEF programme. As a part of the campaign, scouts participate in short plays for their fellow scouts to show what to do if bird flu hits their village.


Contact

United Nations Children’s Fund (UNICEF)

3 United Nations Plaza
44th Street between 1st and 2nd Avenues

New York, NY
10017
United States
Tel: 212 326 7000
Fax: 212 887 7465

Source

UNICEF website on August 19 2008.


Placed on the Communication Initiative site December 17 2008
Last Updated December 18 2008



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