A major part of the campaign involved a schools outreach programme, where schools across the country were visited and learners encouraged to apply for IDs. After applications were processed, IDs were delivered to the respective schools for all those who applied. According to organisers, after visiting over 2 600 schools across the country, the Department processed close to 97,200 ID applications. The schools programme also included a lesson around citizenship education designed to fit in with the national curriculum. The campaign developed a lesson plan for teachers and an activity sheet for learners.

The campaign also developed a website which contains information about the importance of an ID, what a person needs to get an ID, and how and where to apply. It also includes useful contacts, a chat room, a schedule of road show events, a photo gallery, and short animated videos around getting an ID and keeping it safe.

The campaign also included a road show across 5 provinces that used radio talk and magazine shows, performances by celebrity youth ambassadors, print materials, and SMS to encourage youth to get their ID document, as well as promote voter and democracy education. This aspect of the campaign is linked to the Khululeka Siyavota television series, launching in January 2009, designed to motivate youth and public participation in the 2009 general elections.

The campaign has won the Government Communicator of the Year Award as well as the National Ubungcweti Award 2008.