This book draws on Oxfam International’s experience in supporting national labour-rights campaigning initiatives at local and national levels. High-profile campaigning, according to Oxfam, has become a frequently-used strategy for civil society organisations, such as women's collectives, migrants' groups, student networks, faith-based organisations, trade unions, and others working to make change happen. The authors describe and analyse what happened in five campaigns in Colombia, Morocco, Nicaragua, Sri Lanka, and the United States.

The book is written for campaigning individuals and organisations, not just those working on labour rights. The analysis includes learning points and examples of good practice. The book offers a menu of approaches and activities, so that readers can choose those which are appropriate and useful to their situation. A resources section is designed to help the reader explore the issues further.

Contents:

Introduction

1. Contexts - The case-study countries compared; The case-study campaigns.
2. Building an alliance - Overview; History; Leadership; Membership; Decision-making; Trust; Strengths; Research; Funding; Summary; Key points.
3. Developing a strategy - Overview; Starting from here; Identifying the problem; Defining a solution; Targets; Audiences; Actions; Timing; Summary; Key points.
4. Incorporating gender equality - Overview; Women and men: changing power relations; Workers; Women’s-rights organisations; Gender equality in the alliances; Summary; Key points.
5. Using the media - Overview; The media; Press releases; Press conferences; Events; Visual images; Cultivating links with journalists; Do it yourself; Appropriate media; Summary; Key points.
6. Developing policy - Overview; Research; Discussion; Publication; International; Summary; Key points.
7. Conclusion.

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Women's UN Report Network (WUNRN) website.