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Winds of Change - Media Development Trends and QuestionsThis blog is based on a presentation from the Athens Global Forum for Media Development Conference, December 8 2008. Responses to the presentation were collected at the Conference and were posted below. Please add your comments as well. Let me start with the Core Question: If the Media Development field and community (however you define it) is to further grow and develop, what significant trends will it need to address and/or take advantage of? Five “starter” answers from my perspective follow; these are drawn from the knowledge and ideas flowing through The CI process. Trend 1: The increasingly shrinking difference between a journalist who is on the staff of a recognised media organisation and a citizen reporting the events happening around them. Who or what are we developing anyway? Example: Citizen Journalism Trend 2: The rapidly changing relationship between the media and its public FROM the definitive and authoritative statement of the most important news and information TO a platform for debate, dialogue, and further public insights on the stories and information in question. In that context, what new media development skills and aptitudes are required? Example: Middleberg/SNCR Survey of Journalists Reveals Generational Gap Trend 3: Public news and information access trends move FROM: generated by a few trusted and reliable sources; produced as “brand specific” news which is most often local; and consumed in predictable patterns over long time periods – e.g., a TV news show or local newspaper – TO: generated by a broad range of varied sources interacted with throughout the day produced as brand independent news which is not necessarily locally located – e.g., news aggregation processes such as Google news and Daylife. What are the priority media organisations and processes to whom we should relate? Example: Media Development and Diversity Agency (MDDA) Support Trend 4: An increasingly complex (confusing?) relationship between the principle of a free, independent, and pluralistic media and the realities of: an explosion in media and information sources; the cross-boundary nature of many new media processes; a decline in public service principles; increasing diversity in media models; agenda-led news entities; etc. In this context how do we now assess the concepts of free, independent and pluralistic? Example: Tools and Performance Indicators Trend 5: Related to the theme of the Global Forum for Media Development Dec 2008 conference - Quality Information for All The Media – in our common understanding of media - are traditional media (i.e., television, radio, newspapers) decreasingly important “players” as digital technology processes – in particular: mobile; organisational web info proliferation combined with accurate, common searches; news scraping and aggregation; social networking; pull not push processes; etc. processes - begin to play much larger roles. From a quality perspective how do we respond to that trend? Example: Half of World's Population Has a Mobile These are just a few thoughts on trends related to what the media development community will need to address and/or take advantage of in order to further grow and develop...what do you think? Category: Policy Media and Communication Placed on the Communication Initiative site December 07 2008 Last Updated December 16 2008 How useful did you find the knowledge and contacts on this page to your work? Post your comments (review comments from others below):COMMENTS POSTED |
Special FocusJournalist/Reader Connection
What are the best possibilities for journalist-readership connections? (you may choose more than one; please add clarifying comments)
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citizen journalism & truth/performance? indicators
syed ts hassan
In Malaysia,
*a big wind of change(revolution)after recent elections.
*countless bloggers, & profuse & use of mobile media.
*established media are very pro status quo power-that-be; very biased, shun by many especially young people!
*the new "people-power" effectively uses the virtual media.
*urgent challenge is management & regulation to ensure minimal unbiasedness, disinformation, misinformation, validity, and relaibility of information.
*such challenge crucial for social-health-economic sustenance & development in a multiracial, multiethnical, multireligons, multisegmental, and multihierarchical in many aspects and perspectives country such as Malaysia.
+implications for other developing & poor countries, and to some extent developed countries are imminent.
(Thanks & Congratulation Warren,Deborah, and the team for a greatly enhanced & energetic 2009-..... tci World)
I am refering to media and
I am refering to media and journalism in local context.
1. Media has lost it's place among citizens, they are just becoming information Business.
2. Citizen seem to become more authoritive with internet freedom, yet lack professionalism and ethics
media development vs development media
I conceive 'media development' as a continuous global process and 'development media' as a state-led or society-led system for bringing about a social and cultural change in the developing countries.
LDRai
Comments from Athens
Collected Comments from the Athens Meeting Discussion on the Trends suggested above.
- different contexts - e.g., between Greece and DRC - so country-specific.
- hate on for citizen journalists - but it is a fait accompli - and they are their own editors.
money, philosophy
The 5 trends you've noted are "demand-side." But supply-side, a big question is anything happening on the funding side? And on the philosophical side, are we seeing changes in how donors view the role "media development" plays in the development paradigm?