Unsubscribe is mobilising people through human rights campaigning online as well as through public protests and accompanying imagery to send out a message to the government that, just as internet users do with unwanted emails, people are "unsubscribing". The Unsubscribe website is an interactive space for everyone who unsubscribes to come together, learn more about the issues, exchange information, and find out how to take action.

Specifically, the form of education offered on the website is not a didactic one (e.g., sharing facts and figures); instead, imagery is used to bring people into the experience of interrogation. For instance, Amnesty International has produced a "viral" video (defined by Wikipedia as "a video clip that gains widespread popularity through the process of Internet sharing, typically through email or Instant messaging, blogs and other media sharing websites"). The 2-minute film "Waiting For The Guards" "shows the intense suffering of a hooded prisoner during a horrifyingly realistic recreation of 'stress and duress' torture." Amnesty hopes that, having come to an understanding of the human rights issues at stake through viewing and sharing this and other films online, people will take concrete action. Fittingly, "Unsubscribe" is an action verb, and Amnesty International encourages people to join the movement and raise their voices - e.g, through blogs in which people will write about unsubscribing from the "war on terror". Tips for people new to blogging are offered on the website (e.g., write engagingly, stick to your passion(s), post frequently, give some context to your story, read comments on your blog and engage with your readers, and connect with other bloggers).

In addition to blogging, Unsubscribe is engaging members of its movement in interactive online activism through such e-activities as "digging", which is a means of sharing content on the web (described here). For example, Amnesty International called out for action on behalf of Binyam Mohamed, whose "mental and physical health are reported to be precarious after years of indefinite detention, and alleged torture or other cruel, inhuman or degrading treatment in Pakistan, Morocco, Afghanistan and Guantánamo....Send an email to the Foreign Secretary David Miliband to support Binyam's lawyer's calls to have him moved out of the maximum security prison Camp 5 in Guantanamo into Camp Echo immediately and on humanitarian grounds. And then click the Digg link below to help make others aware of this urgent action..."

In addition, Amnesty International has produced a series of billboard posters with arresting images such as a prisoner in the Abu Ghraib prison in Iraq being attacked by a dog, and a detainee at the controversial United States (US) military camp at Guantánamo Bay, Cuba. A third poster shows the devastation after the Madrid, Spain, train bombing in 2004. All the posters bear the message 'Unsubscribe'. The posters have been displayed throughout the United Kingdom (UK). Those who have joined the "unsubscribe" movement also organise public protests in their own cities. One such event featured a group of protesters dressed in orange suits like the Guantanamo Bay prisoners. Details about all such actions are available on the campaign website.

Rights.

"Amnesty acknowledges that the perpetrators of terrorism must be brought to justice but believes this should be achieved without eroding the very values we are fighting to defend. Governments, including the UK's, have manipulated public fears, exploiting them to excuse actions that under normal circumstances would never be thought of as acceptable....The rule of international law and the protection offered by fundamental human rights mechanisms is being seriously violated. Governments assume you support such actions in the 'war on terror' but the truth is you've never been given a choice. Until now..."