Soul Beat Africa is co-sponsored by Soul City Institute and the Communication Initiative

SOUL BEAT : Edutainment

Where the edutainment approach is central to Africa's social and economic development


Untold: Stories in a Time of HIV and AIDS

Countries

Botswana, Lesotho, Malawi, Mozambique, Namibia, South Africa, Swaziland, Zambia, Zimbabwe

Programme Summary

Untold is a series of 9 short films from 9 Southern African countries - Botswana, Lesotho, Malawi, Mozambique, Namibia, South Africa, Swaziland, Zambia, and Zimbabwe. The series forms part of a cross border regional collaboration, led by the Soul City Institute for Health and Development Communication, and is an effort to act together as a region to help deal with the HIV epidemic in southern Africa. Over an 18-month period producers, scriptwriters, and directors from each of the 9 countries were trained in filmmaking and the edutainment process. In each country local non-governmental organisations (NGOs), which are partners of the Soul City Regional Programme, worked with the film producers to produce each film. The Untold series deals with a range of issues including HIV testing, teacher-learner relationship abuses, friendship, loyalty, fidelity, gender-based violence, growing up and making choices, living with HIV, and AIDS orphans.

Communication Strategies

According to the Soul City Regional Programme, as HIV and AIDS does not respect borders, the success in curtailing the epidemic depends on a coordinated regional response, which not only allows organisations in the different countries to share best practice, but also ensures synergy of health messages.

The series of 24-minute films aims to change complex patterns of particular sexual behaviour that put people at risk of HIV infection. According to Soul City, this cannot be done through simple messages. Through drama, it is, however, possible to deal with the journey of complex characters facing complex choices, whilst entertaining and educating. The series aims to reach people with authentic local stories that will get people talking and challenge them to reflect on their own lives and the lives of the people around them. The films are shot in the local languages of the respective countries.

According to the organisers, television is an important vehicle for reaching large audiences and has the potential to contribute significantly to Africa’s development. For that reason, the project also aimed to create opportunities for local filmmakers to develop their skills to tell new stories and grow the local content of quality dramas on television across the region.

Film makers and writers across the region attended an intensive 18-month accredited training course in script writing and drama film production in order to make the edutainment films. The multifaceted training programme consisted of: workshops with writers and filmmakers from across the region; follow-up assignments; and mentorship and technical support provided by well-known directors and producers on set and during pre- and post-production.

The filmmakers worked closely with the local NGO partners of the Soul City Regional Programme, who provided input on the content and messaging of the films, and were involved in much of the research and testing that formed part of the production process.

The series consists of the following 9 films (partner organisations indicated in brackets):

The Test - Malawi (Pakachere)
This is a comedy about facing fear. A successful, ambitious young Malawian man is too scared to have an HIV test at the request of his girlfriend, even though this may jeopardise his relationship.

Secrets and Lies – South Africa (Soul City)
A couple, who are unable to communicate with each other, seek comfort and pleasure elsewhere. This films looks at how HIV can enter a relationship and how keeping secrets can put people's lives at risk.

A Tempestade (The Storm) - Mozambique (N’weti Comunicação para Saúde)
This is a story about domestic violence in a small fishing community in Mozambique. A young fisherman must risk his relationship with his father to save his mother from harm at the hands of his father.

Ulendo wa Rose (Rose’s Journey) - Zambia (Kwatu)
This is a story about a young HIV-positive orphan in need of care and support and the choices faced by her extended family who are considering taking care of her.

Batjele (Tell Them) - Swaziland (Lusweti)
This film, set in the foothills of Manzini, tells the story of a young Swazi girl who is being abused by her teacher. In order to expose the abusive teacher, she must stand up against a community that does not believe her.

Rebel Rhymes - Botswana (Choose Life)
This is a fast paced musical drama about growing up and taking responsibility. An angry young rebel rapper, in search of fame, suddenly becomes a parent to his orphaned siblings.

Mapule’s Choice - Lesotho (Phela Health and Development Communications)
A young garment worker from Maseru must keep her HIV-positive status a secret to please her abusive husband. This forces her to travel long distances to get ARVs and means she does not get the emotional support she needs. She has to choose between her husband and saving herself.

Chipo’s Promise - Zimbabwe (Action)
This is the story of a young girl, living in the heart of a township in Harare, who is forced to be a mother to her orphaned younger brother and sister, after their parents pass away due to AIDS. The film shows how they struggle to make ends meet in a community that does not want them.

- Namibia (Desert Soul)
Set in a funky hair salon in Windhoek, a friendship is put to the test, when the wealthy, smooth-talking boyfriend of one of the characters makes a move on her friend and business partner. Facing financial pressures due to an ailing father, she needs to make a choice between money and maintaining her friendship and new business.

From October to December 2008, these films will be broadcast across the region in prime-time television slots.


The films are also available on DVD. In addition, a booklet has been developed to support discussion and debate on the issues raised by the films.

Development Issues

HIV/AIDS

Key Points

The Soul City Regional Health Communication Programme was initiated by the Soul City Institute for Health and Development Communication in 2002. The project seeks to build a regional network of health communicators by working with identified partners in eight Southern African Development Community [SADC] countries - Botswana, Lesotho, Malawi, Mozambique, Namibia, Swaziland, Zambia, and Zimbabwe. The project aims to have impact on health and development issues, in particular HIV/AIDS, by building local capacity for health promotion through training, adaptation of existing Soul City multimedia products (print, radio, and television), and, more recently, by supporting the creation of new media products in each country.

Partners

The series is sponsored by British Petroleum (BP), Royal Netherlands Embassy, European Union, Department for International Development - United Kingdom (DFID), and Irish Aid.

Contact

Choose Life

Suite 45
Private Bag 00324

Gaborone
Botswana
Tel: (+267) 316 3896


Phela – Health & Development Communications

Private Bag A194

Maseru
100
Lesotho
Tel: +266 22 327 502
Fax: +266 22 327 503


Pakachere Institute for Health and Development Communication

P.O. Box 30248
Chichiri

Blantyre
3
Malawi
Tel: + 265 1 831 661


N’weti Comunicação para Saúde

Rua Jose Macamo, No 284 Polana

Maputo
Mozambique
Tel: +258 21 485 253


Desert Soul Health and Development Communication

Namibia Red Cross Society (NRCS)
Atlas House, 1st Floor, Erf 8456
Ndemufayo Avenue

Windhoek
Namibia
Tel: +264 61387450


Soul City Institute for Health & Development Communication

P.O. Box 1290
Houghton 2041

Johannesburg
South Africa
Tel: 011 341 0360
Fax: 011 341 0370


Lusweti Institute for Health and Development Communication

Office # 26B Gables
Ezulwini
Old Mbabane-Manzini Road

Swaziland
Tel: +268 416 1082/+268 416 1030
Fax: +268 416 1039


Zambia Centre for Communication Programmes

PO Box 31469

Lusaka
Zambia
Tel: +260 1 211 291103


Action

Mukuvisi Environment Centre
Cnr Hillside/Glenara South

Harare
Zimbabwe
Tel: +263 4 747 213

Source

Soul City website; and email to Soul Beat Africa from Georgina Lefifi on October 9 2008.


Placed on the Soul Beat Africa site October 16 2008
Last Updated June 08 2009



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COMMENTS POSTED


Very relevant and I had actually watched the Malawi episode and I liked it very much and hope to use the information in church based youth seminars. However it would be better if I had the actual DVD/video which ever is available but how can I get it
Rebecca- Malawi

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