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MDGs in FocusRegion
Global
Programme Summary
A collaboration between TVE (Television Trust for the Environment) and the One World Broadcasting Trust (OWBT), the MDGs in Focus project includes a package of television, panorama DVD/video programmes, and internet resources. The programme resources were produced in partnership with broadcasters and producers eager to increase interest in, and understanding of, international development priorities, in general - and of the Millennium Development Goals (MDGs) in particular, at the time of the 2005 United Nations (UN) Summit on the MDGs. Organisers believe that the programmes themselves remain equally relevant today, in the run-up to the High Level Event on the MDGs at the UN in New York (NY, in the United States) on September 25 2008. Communication StrategiesProgrammes in 'The MDGs in Focus' address the development issues underlying each of the 8 MDGs. These films are divided into various series, each with its own web-based site - some of which enable visitors to view the films online, to learn more about the issue(s) and protagonist(s) featured in the film(s), and to discuss how to take action. The following examples from each series illustrate some of the communication strategies used by the filmmakers:
In an effort to reach the greatest number of viewers, TVE and OWBT have teamed up with media broadcasters and foundations to air many of the films on television. For instance, the Life films have been broadcast globally on BBC World, as well as in over 18 countries. In the summer of 2008, for instance, GoedTV, in conjunction with Dutch media foundation lokaalmondiaal, is broadcasting 5 of the films in the run-up to the September 25 High Level Event on the Millennium Development Goals in New York (NY, in the United States), while Indian TV channel INX is also planning to broadcast them across India in September. Ongoing European coverage of MDG issues is also encouraged through an international 'MDG award' presented each year at the One World Media Awards in London (United Kingdom). Development IssuesMillennium Development Goals. Key PointsTVE is currently finishing the follow-up project, "The View from the South" - again, in partnership with OWBT and lokaalmondial - which includes a new series of 5 Life programmes. These programmes, which are part of the series Life on the Edge, reflect on progress made to meet the MDGs at the halfway point. Scheduled to begin global broadcast on BBC World News on August 5 2008 and on Goed TV in the Netherlands in the autumn of 2008, the series will also be broadcast in India. PartnersTVE and OWBT, with support from the following: The European Commission (EC), The Royal Norwegian Ministry of Foreign Affairs, Oxfam Novib, Nationale Commissie voor Internationale Samenwerking en Duurzame Ontwikkeling (National Committee for International Cooperation and Sustainable Development) - NCDO, The UN Foundation. ContactDina Junkermann
Distribution Manager
Television Trust for the Environment (TVE)
21 Elizabeth Street
London
SW1W 9RP
United Kingdom (UK)
Tel: 44 20 7901 8834
Fax: 44 20 7901 8856
SourceTVE Press Release, July 14 2008; MDGs in Focus website; and email from Jenny Richards to The Communication Initiative on August 12 2008. Placed on the Communication Initiative site August 07 2008 Last Updated August 13 2008 How useful did you find the knowledge and contacts on this page to your work? Post your comments (review comments from others below):COMMENTS POSTED |
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