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Published on The Communication Initiative Network (http://www.comminit.com)

John Kotter's Transformation Process


Theory Summary: 

John Kotter says that the change process takes time and goes through several different phases in a successful change effort and that a mistake made during any phase of the change effort can have a negative impact on the organisation [or community]. Kotter outlines an eight step process with suggestions to help organisations [communities] transform.

  1. Increase urgency
  2. Build guiding team
  3. Get the vision right
  4. Communicate for buy-in
  5. Empowering action
  6. Create short term wins
  7. Do not let up
  8. Make change stick
Source: 

Source URL:
http://www.comminit.com/en/node/27207