The World Association of Newspapers (WAN) invites entries for the 2008 World Young Reader Prizes, sponsored by Norske Skog of Norway. This competition awards newspapers that have devised innovative projects or activities for young readers (under age 25).

Projects submitted to the 2008 Young World Leader Prize may be in one of five categories:

1. Editorial: A newspaper content strategy;
2. Newspapers in Education (NIE): Use of the newspaper as a teaching tool;
3. Public Service: Public service project in areas such as press freedom, literacy, youth civic involvement, etc.;
4. Brand: Other projects that improve a newspaper brand's relationship with youth; and
5. Newspapers & Literacy: An effective project that supports the basic ability to read and write.

The jury will take into consideration the contribution the programme has made to the newspaper business. This could be in terms of revenue generation, circulation, readership growth, or brand awareness. Each winner will receive EUR1,500.

Entries must be based on a single project or a series of related activities conducted in the 24 months before the entry deadline. Each participant must send in a Power Point, limited to no more than 15 megabytes on a CD or 5 megabytes via e-mail, of their project in French or English.

The deadline for application is July 31 2008.

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