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Average Rating: 2.73 out of 5 (11 ratings submitted)

Subjective Culture and Interpersonal Relations

Theory Summary

"...the likelihood of performing a given behaviour is determined by intentions, habits and facilitating factors.


Intentions are, in turn, viewed as a function of:

  • perceived consequences of performing the behaviour (outcome expectancies)
  • social influences (including norms, roles and the self concept) and
  • emotions"

Source

Fishbein summarising Triandis [1972, 1977, 1980], page 4 in Developing Effective Behavior Change Interventions, Fishbein M, Univ Of Illinois.


Placed on the Communication Initiative site November 11 2003
Last Updated November 11 2003

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