Subjective Culture and Interpersonal Relations
Theory Summary
"...the likelihood of performing a given behaviour is determined by intentions, habits and facilitating factors.
Intentions are, in turn, viewed as a function of:
- perceived consequences of performing the behaviour (outcome expectancies)
- social influences (including norms, roles and the self concept) and
- emotions"
Source
Fishbein summarising Triandis [1972, 1977, 1980], page 4 in Developing Effective Behavior Change Interventions, Fishbein M, Univ Of Illinois.
Placed on the Communication Initiative site November 11 2003
Last Updated November 11 2003
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I was searching for more information about this theory after reading Fishbein's comment elsewhere, so it was too shallow for my purposes. Thanks anyway.
culture
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