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Theory Summary

Based on examples from a family planning situation.

Knowledge

Recalls family planning messages.
Understands what family planning means.
Can name family planning method(s) and/or source of supply.

Approval

Responds favorably to family planning messages.
Discusses family planning with personal networks (family, friends)
Thinks family, friends, and community approve of family planning.
Approves of family planning.

Intention

Recognises that family planning can meet a personal need.
Intends to consult a provider.
Intends to practice family planning at some time.

Practice

Goes to a provider of information/supplies/services.
Chooses a method and begins family planning use.
Continues family planning use.

Advocacy

Experiences and acknowledges personal benefits of family planning.
Advocates practice to others.
Supports programmes in the community.

Source

Health Communication - Lessons from Family Planning and Reproductive Health, Johns Hopkins School of Public Health, Center for Communication Programmes, 1997, by Phyllis Tilson Piotrow, D. Lawrence Kincaid, Jose G. Rimon II, and Ward Rinehart. P. 23. To order this publication, please click here.

Placed on the Communication Initiative site July 29 2003
Last Updated July 29 2003

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