| Process Model |
Categories of Variables |
Relevant Evaluation Level |
Variables Measured |
Measurement Methods and Studies |
| 1. Creation of Campaign |
Treatment Variable |
Project Evaluation |
1. Project
-organisation
-admin
-effort
-cost |
1. & 2.Staff interview project records, policy maker, interviews, cost effectiveness study, administrative history |
| 2. Potential Exposure |
Treatment Variable |
Project Evaluation |
2. Broadcast
-amount
-schedule
Distribution
-print materials
-ORT packets
Training |
... |
| 3. Actual Exposure |
Cognitive & Attitudinal Outcome |
Impact Evaluation |
3. Media Use Component-specific exposure. Access to and use of health care facilities. Information seeking and advice sources. |
3. thru 8.Panel Study, using interviews, observation, anthropometric measurement. Ethnographic Study, using interviews and ethnographic techniques. Pre-post Study, using interviews and observations. Mortality Study, using interviews. Health Worker Study, using interviews. |
| 4. Knowledge Change |
Cognitive & Attitudinal Outcome |
Impact Evaluation |
4. & 5. Prior status and changes in traditional beliefs: Message specific recall and recognition, e.g., measurement of diarrheal disease, nutrition of the child, water supply, sanitation, food and personal hygiene. |
... |
| 5. Attitude Changes |
Cognitive & Attitudinal Outcome |
Impact Evaluation |
4. & 5. Prior status and changes in traditional beliefs: Message specific recall and recognition, e.g., measurement of diarrheal disease, nutrition of the child, water supply, sanitation, food and personal hygiene. |
... |
| 6. Trial of Behavior |
Behavioral Outcome |
Impact Evaluation |
6. & 7. Prior status and changes in: Response to diarrhea, breast-feeding and other feeding questions; domestic water and waste disposal; personal hygiene; food preparation hygiene; use of health care resources |
... |
| 7. Adoption of Behavior |
Behavioral Outcome |
Impact Evaluation |
6. & 7. Prior status and changes in: Response to diarrhea, breast-feeding and other feeding questions; domestic water and waste disposal; personal hygiene; food preparation hygiene; use of health care resources |
... |
| 8. Change in Health Status |
Health Status Outcomes |
Impact Evaluation |
8. Morbidity Mortality Nutritional status |
... |
