Avian Influenza

Where communication and media are central to the eradication of Avian Influenza

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Community Based Avian Influenza Risk Reduction Program-Mekong Region

Country

Burma Myanmar, Cambodia, Laos, Vietnam

Region

South East and East Asia

Programme Summary

In March 2007, CARE Cambodia launched a project to document and disseminate approaches for strengthening community- and local-level capacity to mitigate highly pathogenic avian influenza (HPAI).

Communication Strategies

This activity aims to reduce vulnerability to avian flu throughout the Mekong Region (Vietnam, Laos, Cambodia, and Burma) by increasing awareness, prevention, and outreach support at the community level.

Specifically, CARE Cambodia is undertaking local awareness raising efforts, drawing largely on interpersonal communication. Capacity building sessions are held in an effort to share avian influenza information about human and animal health with government officials and community members. In addition, CARE is trialling a community-based model that is designed to enhance avian influenza surveillance, reporting, and response. Another strategy being explored is a community-based model for improving bio-security behaviours.

Development Issues

Health, Natural Resource Management.

Partners

Funding provided by AusAid.

Contact

Jacquelyn Pinat
AI Adviser / Coordinator
CARE Cambodia

Corner of 63 and Mao Tse Tung Blvd, House 255
P.O. Box 537

Phnom Penh
Cambodia
Tel: 855 23 215 267, ext. 148
Fax: 855 23 426 233

Source

Email from Keith Rickart to The Communication Initiative on January 23 2008; and AusAid website.


Placed on the Communication Initiative site June 25 2008
Last Updated June 26 2008

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