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Social Learning Theory - or - Social Cognitive TheoryTheory SummaryIn Social Learning Theory, human behaviour is explained in terms of a three-way, dynamic, reciprocal theory in which personal factors, environmental influences, and behavior continually interact. A basic premise of Social Learning Theory is that people learn not only through their own experiences, but also by observing the actions of others and the results of those actions. In the 1970s, Albert Bandura published a comprehensive framework for understanding human behaviour, based on a cognitive formulation which he named the Social Cognitive Theory. That framework is currently the dominant version used in health behaviour and health promotion; however, it is still often referred to as Social Learning Theory.
Related SummariesSource'Theory at a Glance: A Guide for Health Promotion Practice' National Institutes of Health, National Cancer Institute. Placed on the Communication Initiative site July 29 2003 Last Updated July 29 2003 |
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