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Published on The Communication Initiative Network (http://www.comminit.com)

Precede-Proceed


Theory Summary: 

Precede-Proceed is a planning model designed by Lawrence Green and Marshall Kreuter for health education and health promotion programmes. Its overriding principle is that most enduring health behaviour change is voluntary in nature. This principle is reflected in a systematic planning process which seeks to empower individuals with understanding, motivation, and skills and active engagement in community affairs to improve their quality of life.


This is also practical:


Much research shows that behaviour change is most likely and lasting when people have actively participated in decisions about it. In the process, they make healthy choices easier by changing their behavior and by changing the policies and regulations which influence their behaviour.


Click here for Precede Proceed: Phases.


Click here for PRECEDE - PROCEED: as an Organising Framework for Application Theory.

Source: 

'Theory at a Glance: A Guide for Health Promotion Practice' National Institutes of Health, National Cancer Institute.


Source URL:
http://www.comminit.com/en/node/27126