Theory Summary:
- Cultural vs. environmental explanations for underdevelopment.
- Psychological vs. socio-political theories and interventions.
- Attitudinal and behaviour models vs. structural and social models.
- Individual vs. community-centered interventions development.
- Hierarchical and sender-oriented vs. horizontal and participatory communication models.
- Active vs. passive conceptions of audiences and populations.
- Participation as means vs. participation as end approaches.
Source:
From "Family Tree of Theories, Methodologies and Strategies in Development Communication: Convergences and Differences" by Silvio Waisbord, Ph.D. Prepared for The Rockefeller Foundation - May 2000. Click here for the full text.