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Paradigms

Theory Summary

  • Cultural vs. environmental explanations for underdevelopment.
  • Psychological vs. socio-political theories and interventions.
  • Attitudinal and behaviour models vs. structural and social models.
  • Individual vs. community-centered interventions development.
  • Hierarchical and sender-oriented vs. horizontal and participatory communication models.
  • Active vs. passive conceptions of audiences and populations.
  • Participation as means vs. participation as end approaches.

Source

From "Family Tree of Theories, Methodologies and Strategies in Development Communication: Convergences and Differences" by Silvio Waisbord, Ph.D. Prepared for The Rockefeller Foundation - May 2000. Click here for the full text.


Placed on the Communication Initiative site October 12 2001
Last Updated October 12 2001

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