The Communication Initiative Network

Where communication and media are central to social and economic development

GLOBAL| Approaches| Tools| Issues| Regions/Countries| MDGs| Polls / Discussions

E-magazines

Upcoming Events

«September 2008»
SunMonTueWedThuFriSat
123456
78910111213
14151617181920
21222324252627
282930    

Home »
Average Rating: 2.2 out of 5 (5 ratings submitted)

Paradigms

Theory Summary

  • Cultural vs. environmental explanations for underdevelopment.
  • Psychological vs. socio-political theories and interventions.
  • Attitudinal and behaviour models vs. structural and social models.
  • Individual vs. community-centered interventions development.
  • Hierarchical and sender-oriented vs. horizontal and participatory communication models.
  • Active vs. passive conceptions of audiences and populations.
  • Participation as means vs. participation as end approaches.

Source

From "Family Tree of Theories, Methodologies and Strategies in Development Communication: Convergences and Differences" by Silvio Waisbord, Ph.D. Prepared for The Rockefeller Foundation - May 2000. Click here for the full text.


Placed on the Communication Initiative site October 12 2001
Last Updated October 12 2001

How useful did you find this page to your work?

1 - not useful    5 - very useful

Feel free to leave us comments

CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.

Help Seed The CI Network

See who's joined!

Register and Participate

Subscribe to The Drum Beat, Contribute to Forums, Get Poll Results etc
New to CI? » Start here

User login

Development Classifieds

Poll