CharityComms draws on in-person seminar events, as well as an interactive website, in an effort to strengthen a range of communication skills within charities and non-profits in areas such as how to share information about development issues through publications, the mass media, social marketing, awareness campaigns, and policies.

For example, visitors to the CharityComms website may submit details about their own organisation's seminars, courses, conferences, and awards ceremonies. This way, people may learn about how to participate in events such as "Working with Focus Groups", and "media Interviews: How to Get Your Message Across". CharityComms also hosts its own seminars, and carries out interviews with those working in the field. For instance, in a piece available on the project website that is titled "How to Put Together an Awareness-raising Campaign", a practitioner from the Multiple Sclerosis (MS) Society describes the strategy involved in the "Putting the Pieces Together" campaign. As he explains here, this campaign was devised, from day one, by both men and women living with MS; insights were gained through 14 research groups held all over the UK, and an online forum (set up to gauge people's opinions on how MS affects relationships, careers, everyday routine, and social lives - all issues which feature in the ads). Even the models in the 4 campaign posters have MS and were recruited through the charity's online forum; "it's their hard-hitting but honest words on the campaign posters. Before this, the charity used copywriters’ language in ads..."

Those involved in this sector area are also invited to contribute (and access) resources on the CharityComms website, such as articles, awards, guidelines, periodicals, policies, professional development opportunities, job postings, surveys, links, and books and papers. Key to this website is its interactivity; communication specialists share their strategies for handling difficult projects, case studies from the sector on specific communication projects are offered, and vox pops invite those working to use communication for development to share their views on the major issues being addressed in the sector. Through these portions of the site, one may learn about, and comment on, stories such as one that begins: "School children in Japan spend time in their English lessons writing to severely ill kids in the UK thanks to one BBC News Online article and bed-bound Vikki George. Despite having severe health problems, Vikki, 22, spends around three hours a day raising awareness of the not-for-profit organisation she set up as a teenager. The organisation, Post Pals, is a web-based project which encourages visitors from all over the world to send messages, letters and gifts to ill children in the UK. The BBC News Online article...raised the profile of Post Pals across the globe..."

In a closely related project, CharityComms runs a free online service aimed at supporting not-for-profit organisations in their work with the media. askCHARITY offers the following services:

• The Answer Service, which allows journalists to send requests for case studies to hundreds of charities' inboxes at a time.
• An online directory that helps journalists contact charities. (Charities register a description of their organisation which journalists can find though the askCHARITY search.)
• A Message Board, where charities may discuss media-related issues.
• The Media Directory, which contains insider information about different media outlets to help charities better target their stories and press releases. It works like a Wikipedia - meaning that charities can add and update information found in this section.
• The Charity Blog, which gives tips and information on charity-media relations.
• An opportunity to search for, or browse, charities that work on specific issues such as crime, disability, disaster relief, domestic violence, drugs and addictions, ageing, the environment, literacy, human and civil rights, mental health, and race and ethnicity.