Health Belief Model
Theory Summary
"Two major factors influence the likelihood that a person will adopt a recommended preventive health action.
First they must feel personally threatened by the disease i.e. they must feel personally susceptible to a disease with serious or severe consequences .
Second they must believe that the benefits of taking the preventive action outweigh the perceived barriers to (and/or costs of) preventive action."
Source
Fishbein summarising Becker [1974, 1984], Janz and Becker [1984], Rosenstock, Strecher and Becker [1994] page 3 in "Developing Effective Behavior Change Interventions", Fishbein M, University of Illinois.
Placed on the Communication Initiative site July 02 2003
Last Updated June 23 2009
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I do believe this theory, however, as I am a Registered Nurse, I often find patient perceptions short lived. The patient will feel a threat of disease and then it dissipates over time and that patient will slump back into bad habits. Somehow we really need to find a way for people to have longevity with committment.
need way more information
Thank you
lovely and brief just what i wanted to know at a good introductory level
thank you