Health Belief Model
Theory Summary
"Two major factors influence the likelihood that a person will adopt a recommended preventive health action.
First they must feel personally threatened by the disease i.e. they must feel personally susceptible to a disease with serious or severe consequences .
Second they must believe that the benefits of taking the preventive action outweigh the perceived barriers to (and/or costs of) preventive action."
Source
Fishbein summarising Becker [1974, 1984], Janz and Becker [1984], Rosenstock, Strecher and Becker [1994] page 3 in "Developing Effective Behavior Change Interventions", Fishbein M, University of Illinois.
Placed on the Communication Initiative site July 02 2003
Last Updated June 23 2009
How useful did you find the knowledge and contacts on this page to your work?
Post your comments (review comments from others below):
COMMENTS POSTED
Thank you
Thank you for the good wrk done
Thanks. You made it simple
very direct and easy to use
you don't have any information about the researcher's studies, what they did, found or anything,,,completely useless,,,,sorry but it had to be said.
This way of looking at acceptability chances of communication is very useful to communication practictioner and planner. A little bit of elaboration is necessary to explain the concept further.
Subhash Joshi
DECU/SRG
India
détails des éléments du modèle
empirical literature references would help a great deal. I believe this is is the most appropriate model for my investigation re treated mosquito nets to prevent malaria - chrizestom@yahoo.com
to brief as other facors influence behaviour
wonderful
Needs more substance and details about the HBM.