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Community-Based Avian Influenza Control (CBAIC) ProjectCountry
Indonesia
Programme SummaryLaunched in July 2006, this multi-year project (set to end in August 2008) is part of the United States Agency for International Development (USAID) strategy for reducing the risk of pandemic flu in Indonesia. The CBAIC project provides assistance to the National Committee for AI Control and Pandemic Influenza Preparedness (KOMNAS FBPI), trains and mobilises community volunteers, and - through a partnership with The Johns Hopkins Bloomberg School of Public Health/Center for Communication Programs (CCP) - develops and implements targeted behaviour change communication (BCC) programmes. Focusing on prevention and control of avian influenza in both animals and humans in 8 provinces, CBAIC is being implemented under the leadership of Development Alternatives, Inc. (DAI). Winrock International, the Training Resources Group, and local Indonesian organisations are also assisting. Communication StrategiesPartnership and interpersonal communication characterise CBAIC's work with government, private sector, non-governmental organisations (NGOs), community groups, and other stakeholders. Specifically, CBAIC works to build KOMNAS capacity for effective avian influenza planning and pandemic preparedness in order to minimise the risk of avian influenza infection and transmission in human and animal populations and to ensure quick and effective treatment and management of infected humans and animals through sponsorship of national-level workshops, development of a National Pandemic Preparedness Plan, national-level desktop- and field-based exercises, and provincial-level desktop exercises. CBAIC also works to build KOMNAS capacity in communications through support for, and coordination of, a KOMNAS communication working group, through pandemic communication assistance, and communications training for the regional commission (KOMDA) and regional working groups (KKRs). In addition, CBAIC holds multi-sectoral coordination meetings to facilitate improved coordination and communication within and between the Ministries of Agriculture and Health, provincial and district government offices, KOMDA, and other stakeholders. The use of the mass media to educate and shift behaviour is reflected in the CBAIC approach. For instance, a government spokesperson training was held in May 2007 to focus avian influenza control messages presented in broadcast and print media. Also, an on-air avian flu control radio programme was implemented and accompanied by off-air variety shows to leverage its impact. Finally, CBAIC developed and implemented a television and radio public service announcement (PSA) campaign, which ran nationwide through the beginning of May 2008. Local participation in avian influenza awareness efforts and community advocacy is facilitated through coordination of village- and community-level training activities for disease surveillance and response, as well as through behaviour change communication (BCC). This is accomplished by:
Organisers say that the involvement of local partners (Muhammadiyah and the Indonesian Red Cross) has been crucial to the above process, as their community structures and resources "accelerated training and the dissemination of key messages". Development IssuesHealth, Natural Resource Management. Key PointsAccording to the World Health Organization (WHO), as of February 22 2008 Indonesia had amassed 105 fatalities in 129 confirmed human cases of H5N1 infection. The national case fatality rate is 81%, in contrast to the global average (not including Indonesia), which is approximately 53%. Densely populated communities rely on backyard poultry farming for their income; sanitation is poor; there is a long annual rainy season that ensures prolonged wet conditions in which the avian influenza virus easily propagates; and the expansive archipelago provides many places for the virulent H5N1 strain of avian influenza to hide and evolve. PartnersUSAID, DAI, CCP, Winrock International, the Training Resources Group, Muhammadiyah, and the Indonesian Red Cross. ContactMaria I. Busquets
Chief of Party, Community-Based Avian Influenza Control Project (CBAIC)
Development Alternatives, Inc. (DAI)
Jakarta
Indonesia
Tel: 62 21 574 1429
Fax: 62 21 5795 0206
Related SummariesSourceEmail from Maria Busquets to The Communication Initiative on May 8 2008; "Community-Based Avian Influenza Control Project: Project Description [PDF]", February 2008; CBAIC website; and email from Jeffrey Straka to The Communication Initiative on November 4 2008. Placed on the Communication Initiative site June 06 2008 Last Updated November 07 2008 How useful did you find the knowledge and contacts on this page to your work? Post your comments (review comments from others below):COMMENTS POSTEDTop 5 Related Pages for this Summary |
Special FocusAI at Forefront in 2009?
Even if incidence levels remain roughly as they are at the start of 2009, will avian influenza continue to remain at the forefront of public consciousness?
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