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Emergency Communication Workshop

Country

Ghana

Region

Africa

Programme Summary

Implemented in Ghana by the United States (US)-based Global Avian Influenza Behavior Change and Communications Support Activity (AI.COMM) project, this interpersonal initiative was designed to forge connections and to prepare communities for emergencies and a possible influenza pandemic. The initiative centred around a 2-day session held in May 2008.

Communication Strategies

Local participation and action featured prominently in this risk management effort. Organisers brought together 22 participants from a community that has experienced emergencies such as avian influenza and flooding. These personnel included representatives from government agencies, traditional councils, non-governmental organisations (NGOs), local associations, community-based organisations (CBOs), etc. The purpose of this workshop was to introduce a communication framework that was largely centred around the design of a telephone tree assembled to help the community plan and carry out an emergency communication system.

Specifically, the telephone tree provided a visual for workshop participants that demonstrated who should be involved in communication during emergencies to ensure that the community is informed. Each group presented their plan and telephone tree and received feedback on how they could be improved. At the end of the workshop, participants took ownership of future strategies to be implemented, and confirmed they would ensure that a formalised plan would be developed within Tema Municipality.

Development Issues

Health, Natural Resource Management.

Key Points

AI.COMM was created by the United States (US)-based Academy for Educational Development (AED) and the United States Agency for International Development (USAID). It is an effort to provide behaviour change technical assistance for avian and pandemic influenza.

Partners

The workshop was sponsored by Ghana's National Disaster Management Organisation (NADMO), the National Avian Influenza Communications Subcommittee, and the United States Agency for International Development (USAID).

Contact

Ricardo Echalar
Academy for Educational Development (AED)

1825 Connecticut Ave., NW

Washington DC
20009
United States
Tel: 202 884 8000

Source

Emails from Matt Tingstrom to The Communication Initiative on May 16 and May 21 2008; and email from Ricardo Echalar to Cynthia Arciaga on May 16 2008.


Placed on the Communication Initiative site June 03 2008
Last Updated June 09 2008

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