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Average Rating: 3.58 out of 5 (12 ratings submitted)

Diffusion Model

Theory Summary

Communication Channels

PRIOR CONDITIONS

1. Previous practice

2. Felt needs/problems

3. Innovativeness

4. Norms of the social systems




Perceived Characteristics of the Innovation

1. Relative Advantage

2. Commpatibility

3. Complexity

4. Trialability

5. Observability




Characteristics of the Decision-Making Unit:

1. Socioeconomic characteristics

2. Personality variables

3. Communication behaviour


Source

'Communication and Community Development for Health Information: Constructs and Models for Evaluation' by John E. Bowes, Review prepared for the National Network of Libraries of Medicine, Pacific Northwest Region, Seattle, December 1997. Contact Jbowes@u.washington.edu


Placed on the Communication Initiative site August 31 2001
Last Updated August 31 2001

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