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Published on The Communication Initiative Network (http://www.comminit.com)

Behaviour Change Spiral in the context of the Enabling Environment


Theory Summary: 

6 Features of the Enabling Environment


SOCIAL FEATURES

- nature of personal relationships; expectations of class, position, age, gender; access to knowledge, information.


CULTURAL FEATURES

- the behaviours and attitudes considered acceptable in given contexts - eg. relating to sex, gender, drugs, leisure, participation


ETHICAL & SPIRITUAL FEATURES

- influence of personal and shared values and discussion about moral systems from which those are derived - can include rituals, religion and rights of passage

LEGAL FEATURES

- laws determining what people can do and activities to encourage observance of those laws


POLITICAL FEATURES

- systems of governance in which change will have to take place - can, for example, limit access to information and involvement in social action


RESOURCE FEATURES

- affect what is required to make things happen - covers human, financial and material resources; community knowledge and skills; and items for exchange



Source: 

The Behaviour Change spiral from "What do they want us to do now?" AFAO 1996


Source URL:
http://www.comminit.com/en/node/27042