Behaviour Change Spiral in the context of the Enabling Environment
Theory Summary
6 Features of the Enabling Environment
SOCIAL FEATURES
- nature of personal relationships; expectations of class, position, age, gender; access to knowledge, information.
CULTURAL FEATURES
- the behaviours and attitudes considered acceptable in given contexts - eg. relating to sex, gender, drugs, leisure, participation
ETHICAL & SPIRITUAL FEATURES
- influence of personal and shared values and discussion about moral systems from which those are derived - can include rituals, religion and rights of passage
|
 |
LEGAL FEATURES
- laws determining what people can do and activities to encourage observance of those laws
POLITICAL FEATURES
- systems of governance in which change will have to take place - can, for example, limit access to information and involvement in social action
RESOURCE FEATURES
- affect what is required to make things happen - covers human, financial and material resources; community knowledge and skills; and items for exchange |
Source
The Behaviour Change spiral from "What do they want us to do now?" AFAO 1996
Placed on the Communication Initiative site November 11 2003
Last Updated November 11 2003
How useful did you find the knowledge and contacts on this page to your work?
Post your comments (review comments from others below):
COMMENTS POSTED
Quite useful, but I think a separate Feature "Technical" can be introduced as it relates to acquired knowledge than indegenous.
Right to the point!
Very useful for my work in Community Empowerment Training for Non Governmental Organisations and Community based Organisations.