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Average Rating: 4.07 out of 5 (15 ratings submitted)

Behaviour Change Spiral in the context of the Enabling Environment

Theory Summary

6 Features of the Enabling Environment


SOCIAL FEATURES

- nature of personal relationships; expectations of class, position, age, gender; access to knowledge, information.


CULTURAL FEATURES

- the behaviours and attitudes considered acceptable in given contexts - eg. relating to sex, gender, drugs, leisure, participation


ETHICAL & SPIRITUAL FEATURES

- influence of personal and shared values and discussion about moral systems from which those are derived - can include rituals, religion and rights of passage

 LEGAL FEATURES

- laws determining what people can do and activities to encourage observance of those laws


POLITICAL FEATURES

- systems of governance in which change will have to take place - can, for example, limit access to information and involvement in social action


RESOURCE FEATURES

- affect what is required to make things happen - covers human, financial and material resources; community knowledge and skills; and items for exchange



Source

The Behaviour Change spiral from "What do they want us to do now?" AFAO 1996


Placed on the Communication Initiative site November 11 2003
Last Updated November 11 2003

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