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Published on The Communication Initiative Network (http://www.comminit.com)

Audiences along a Behavior Change Continuum: Possible Communication Strategies


Theory Summary: 

Source: 

Communication for Behavior Change - The World Bank, 1996, by Cecilia Cabanero-Verzosa p 4 - Figure 2

Source URL:
http://www.comminit.com/en/node/27036