Audiences along a Behavior Change Continuum: Possible Communication Strategies
Source
Communication for Behavior Change - The World Bank, 1996, by Cecilia Cabanero-Verzosa p 4 - Figure 2
Placed on the Communication Initiative site August 30 2001
Last Updated August 30 2001
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very useful
I used it today. Easy to follow and use, many thanks for sharing it.
Theories of change
Dear CI,
It's important for the CI site to require and post original sources. This flow diagram is useful, but I would never use it because it is based on the stages of change model but not cited as such - or not in a way that I can see the citation. Rather the citation is to the World Bank 2001.
Thanks for your attention.
- Brazey
Need to disseminate widely.
Need to disseminate widely. At least in India, too many programs relying oonly on awareness building and not doing enough formative research to identify the stage of change on which to focus.
very valuable information
very valuable information given out quite sensibly
behaviour change
koli matolo
the strategies are clear, easy to follow and seem very practical for application.
Easily found, extremely useful, clearly presented. Will be using this site again for sure.
Very useful, very concise, easy to use and understand