In February 2006, Population Media Center (PMC) launched a radio serial drama entitled Gobe da Haske, which in Hausa means Tomorrow Will be a Brighter Day. The drama was designed to raise awareness and discussion around child trafficking, exploitation of children, and related issues. According to PMC, because of a dramatic growth in population in Niger, development of necessary infrastructure is impeded, social services are unavailable, and parents find themselves struggling to provide for their large families. As a result, many children are forced to leave their communities at a very young age in hopes of a better life or they are sold into slavery by their parents.

The programme, consisting of 144 episodes, finished its initial broadcast on January 14 2007. A final evaluation survey was completed in March 2007.

According to the evaluation, listenership throughout the programme was very high, with 86.6% of men and 94.3% of women respondents reporting to “always” or “frequently” tune in. Overall, 92.1% of male and 93.7% of female listeners reported that the drama’s issues concerned them.

40% of listeners had discussed exploitative child labour during the past 12 months, compared to 19% of non-listeners.

According to the evaluation, the final survey evaluation provided evidence of significant changes in the level of knowledge of listeners, as demonstrated by the following indicators:

• 39% of listeners could identify at least three methods of family planning, compared to 10% of non-listeners.
• 23% of listeners knew the link between use of family planning and reducing exploitative child labour, compared to 6% of non-listeners.
• 67% of listeners had heard about exploitative child labour, compared to 28% of non-listeners.
• 55% of listeners had heard of child trafficking, compared to 28% of non-listeners.
• 34% of listeners could cite at least three practices that lead to exploitative child labour, compared to 15% of non-listeners.
• 29% of listeners could cite at least three practices that lead to child trafficking, compared to 14% of non-listeners.