ClassifiedsMexico XVII - Communication |
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How Can We Tackle Stigma and Discrimination through Effective Communication?Publication DateJune 27, 2007
SummaryThis 4-page background paper discusses stigma and discrimination as major obstacles to effective HIV and AIDS responses. It preceded a discussion in the Panos London / Healthlink Worldwide Spark series. The paper defines stigma and discrimination and delineates the ways in which they are key barriers to the achievement of universal access to HIV prevention, treatment care, and support by 2010. The paper focuses on stigma and discrimination as dynamics of groups seeking power through exclusion and chooses three levels for action:
Because, as stated here, underlying norms that tend to perpetuate stigma are enforced at household, community, institutional, and legal and policy levels, mass media can play a role in reshaping attitudes about HIV and AIDS. Media can raise public awareness and challenge the stigma around HIV through high-profile human interest stories featuring prominent individuals who put a human face on the epidemic. However, to surpass the limits of the effects of awareness, interpersonal dialogue is cited as a way to promote reflection and change, which may be key to the effectiveness of a range of different peer-to-peer interventions. "Sustained dialogue within communities can allow community members to work with and challenge their own understandings and assumptions to address stigma, using participatory approaches....Radio Listening Clubs have promoted discussion around stigma in Malawi, and Community Discussion Forums have raised awareness of the situation of older people as carers in Zambia. [A] study of stigma interventions shows that a combination of empowerment of and contact with people living with HIV, and education, have proved effective at promoting change in the attitudes and actions of individuals and communities." ContactPanos London
9 White Lion Street
London
N1 9PD
Great Britain & Northern Ireland (UK)
Tel: 44 0 20 7278 1111
Fax: 44 0 278 0345
SourcePANOS London website accessed on May 15 2008. Placed on the Communication Initiative site May 15 2008 Last Updated May 16 2008 |
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