This guidebook forms part of the 6-part Advocacy Expert Series which was developed by the Tanzania Advocacy Partnership Programme (TAPP) programme, an advocacy capacity strengthening programme for Tanzanian civil society run by Pact Tanzania and supported by the United States Agency for International Development (USAID)-Tanzania.

This guidebook, designed for civil society organisations involved in advocacy work, aims to build practical skills to more effectively engage with reporters, journalists, and broadcasters. The guidebook is designed for anyone who wants to become more skilled in dealing with the media to promote an advocacy objective. It looks at the different roles of the media, the benefits of working with the media, provides some basic skills on using the media, and shows how different organisations can link with the media to share information with the public. The manual explains how to provide information to journalists, including how to write a press release and give interviews to print and broadcast media. It also provides information on the use of visual media and new media such as the internet.