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Visualizing Information for Advocacy

An Introduction to Information Design


Author

John Emerson

Publication Date

January 1, 2008

Summary

This illustrated guide aims to support advocacy organisations to visualize information. From the guide: "Advocacy organizations tend to collect a lot of information. They often package this information into detailed written reports... Information design can help tell your story to a variety of constituencies. You can use it as an advocacy tool, for outreach or for education. You can facilitate strategic planning by making a visual map of a given situation.” The guide provides an overview of information design including what it is and how it can be used for social change, basic design principles, tips and advice, and a number of effective examples. The examples included were made by advocacy organisations, media companies, and individuals around the world. The graphics highlight some of the many ways information design can be used for campaigning.

Contents include the following:

  1. Introduction
  2. What is Information Design?
  3. How Can You Use Information Design?
  4. Information Design for Advocacy
  5. Information Design for Analysis
  6. Information Design for Consumer Education
  7. Information Design for Strategy
  8. How to Begin
  9. Planning Your Information Design
  10. Assessing Your Data
  11. Sorting and Sketching
  12. Assessing Your Media
  13. Designing Your Graphics
  14. Clarifying Your Graphics
  15. More Tips
  16. Evaluate and Iterate
  17. Additional Resources
  18. Free Software Tools

Publisher

Number of Pages

25

Contact

Tactical Technology Collective

3 Gloucester Yard
121 Gloucester Road

Brighton East Sussex
BN1 4AF
United Kingdom (UK)


John Emerson

299 6th Ave #2

Brooklyn NY
11215
United States

Source

Tactical Technology Collective website accessed on May 2 2008, and email from Dr. Tanya Notley to The Communication Initiative on May 7 2009 and October 9 2009.

Related Summaries


Placed on the Communication Initiative site May 02 2008
Last Updated October 12 2009



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