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International Policy Programme Biodiversity: Communication Campaign

Country

Netherlands

Region

Western Europe

Programme Summary

In September 2001, the international company ARCADIS, which is based in the Netherlands, launched a 3-year-long campaign to facilitate information sharing with the Dutch public about the "International Policy Programme Biodiversity". The Ministry of Agriculture, Nature and Food Quality's Department of Knowledge launched a programme in an effort to make a national contribution to the implementation of the Convention on Biological Diversity (CBD), which is an international treaty to sustain the diversity of life on earth.

Communication Strategies

The Ministry of Agriculture, Nature and Food Quality's Department of Knowledge developed a web portal offering information on the convention and its implementation in the Netherlands. This Netherlands Clearing-House Mechanism for Biodiversity site also provides access to knowledge about status and trends related to biodiversity in that country, and includes contact details so that those interested in learning more, or connecting further, can communicate with the people and organisations involved.

As part of this effort, ARCADIS facilitated communication and information exchange related to the International Policy Programme Biodiversity, largely through interpersonal communication. The company brought together policymaking, scientific, and non-governmental organisations in an effort to foster cooperation in this field. Activities carried out included the organisation of meetings, drafting the programmes, management of the process during these meetings, drafting of newsletters, and the overall management of yearly meetings (around the International Day of Biodiversity, commemorated on May 22 every year).

Development Issues

Environment.

Partners

Ministry of Agriculture, Nature and Food Quality's Department of Knowledge, and ARCADIS.

Contact

ARCADIS
P.O. Box 33
6800 LE Arnhem
Netherlands
Tel: 31 0 26 3778911
Fax: 31 0 26 3515235

Rob J.J. Hendriks
Department of Knowledge of the Ministry of Agriculture, Nature and Food Quality
P.O. Box 482
6710 BL Ede
Netherlands
Tel: 31 318 822864
Fax: 31 318 822550

Placed on the Communication Initiative site April 30 2008
Last Updated May 02 2008

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