OneClimate draws on the internet - the OneClimate website - to create what are intended to be innovative spaces and useful tools to enable people around the world to communicate experiences, insights, questions, and answers about climate change. OneWorld built the e-platform with the intention of ensuring that the content is generated almost exclusively by the users.

For instance, in advance of the United Nations (UN)'s climate conference, the Bali Climate Summit, OneWorld set up a "Virtual Bali" in December 2007 that was designed to enable people around the world to participate in the event without emitting carbon through flying to the in-person event. The virtual conference took place on the 3-D virtual world Second Life; all people around the world with access to a computer and a broadband internet connection were invited to participate. This experiment was repeated during the 2008 conference in Poznan, Poland. One page on the OneClimate site highlights "OneClimate Island", a virtual meeting space in Second Life. Organisers say: "There you'll find meetings going on - and you can arrange your own. Plus there are exhibitions and simulations on the theme of tackling climate change. OK it's not as good as meeting face-to-face, but it's better than most of the alternatives."

Both individuals and groups may contribute to this participatory online effort by sharing experiences, joining and/or creating discussion groups, and asking questions about climate change. An illustration of this strategy involves inviting established organisations (non-governmental organisations (NGOs), companies, faith groups, schools, colleges, families, or departments of local or national government) as well as civil society (i.e., individuals wishing to come together online around a particular theme within OneClimate). The group then has its own profile and as many additional pages as necessary to share ideas and spread its message. A visitor to this site may set up a group, invite others to create sub-groups, become an administrator, and view the location of some of the existing OneClimate groups through an interactive global map, which pinpoints people, groups, and events and is accessible online. Other options for engagement include "create your eco-profile" and "campaign for climate justice", amongst others.

Environment.