This project draws on the communication strategy of BCC in order to build skills among individuals and caregivers in the Philippines to reduce risks of morbidity and mortality, and increase early treatment of child and infectious disease.

Capacity building is the key approach being used here in an effort to equip local institutions, and other USAID partners, with the skills to conduct high-quality, cost-effective health promotion interventions using multiple approaches in interpersonal communications, supplemented with media and other promotional materials and tools. In addition, organisers are working to mobilise existing community organisations, volunteers and non-governmental organisations (NGOs) to support the health promotion work of local government units (LGUs) and health care staff.

HealthPro is characterised by a strong focus on evaluation. Organisers are collaborating with DOH and LGUs to review lessons learned and best practices from previous health promotion projects in order to expand and improve on them. Efforts will involve strengthening the planning, budgeting, and monitoring of health promotion programmes and strategies in order to increase their reach and impact.

Health.