"What Is AI?" draws on the medium of film as part of a strategy for raising awareness about avian influenza. Specifically, organisers originally prepared the 4 short film modules as public service announcements (PSAs), which may be viewed [in Bahasa Indonesia] online by clicking here. These modules were then linked together to create a 12-minute video/film called "What is AI?", which features animated graphics in an effort to clearly illustrate how the virus can transmit not only from bird to bird directly, but also how it can live in the environment and be transmitted indirectly as well. Subsequently, Laos adapted the original to meet that country's specific needs related to avian influenza; research figured into this process, as the film was pretested among a range of stakeholders and the provincial training teams that will be using the film as a training tool. According to organisers, further translations/adaptations may be forthcoming.

Interpersonal communication and print materials are also central to this effort, complementing the film as part of a training programme designed to build the capacity of local leaders to communicate with villages about avian influenza. Specifically, in all 17 provinces of Laos, "What Is AI?" is part of a training programme that also includes booklets, posters, and other materials that are provided to village leaders and chiefs for use in community meetings about avian influenza. Training of trainers (ToT) sessions involve such participatory tactics as mock trainings conducted with village leaders.

Health, Natural Resource Management.