Natural Resource Management

Where communication and media are central to Natural Resource Management

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Great Communities for People and Nature

Country

United States

Region

North America

Programme Summary

Implemented by the non-governmental organisation (NGO) Biodiversity Project in the summer of 2003, this research and public outreach initiative centred around the use of information and communication technology (ICT) to get the word out about innovative community-based solutions to the biodiversity crisis in the United States. Core goals of the project were to: raise public awareness about the connections between habitat protection and community quality of life; encourage individuals to support actions, policies, and initiatives that will institutionalise biodiversity protection at the local level; and promote innovative and responsible approaches to local biodiversity protection.

Communication Strategies

In order to collect stories that could serve as models for how individuals can make a meaningful difference for biodiversity in their communities, the Biodiversity Project solicited nominations via the internet (a nomination form) and through its network of smart growth and local conservation allies. The goal was to identify stories that the Biodiversity Project could pitch to national and regional lifestyle media to raise the profile of the good things people are doing to protect nature at the community level. These stories might include projects, programmes, events, local policy initiatives, and the like. Organisers sought information about communities of varying sizes throughout the United States, with a special focus on those that do not yet have a reputation for sustainability but are making important strides in their efforts to protect local biodiversity. Within 2 months, a collection of 40 examples of community leadership in biodiversity had been gathered.

This collection is being shared through a dedicated page on the Biodiversity Project website. By clicking on the names of particular states on an online map of the United States, the viewer can read synposes of various local biodiversity initiatives - with contact information provided in case further information is needed. In addition, the Biodiversity Project created a a media-friendly kit with the intention of promoting story development on Great Communities for People and Nature in a range of media outlets. The kit includes tools such as an overview of biodiversity indicators, fact sheets, communication tools, story ideas, images, and contacts. (Editor's note: this resource was published in March 2004, but is now out of print. Click here to read more about this kit, and to learn how to request an electronic copy.)

Development Issues

Biodiversity.

Contact

The Biodiversity Project

214 N. Henry St.
Suite 201

Madison WI
53703
United States
Tel: 608 250 9876
Fax: 608 257 3513

Placed on the Communication Initiative site January 11 2008
Last Updated September 17 2008

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