These materials, designed for parent and health professional advocacy campaigns on regulating the appearance of smoking tobacco in films, were created based on the following statistics, as stated in the Guide: "Exposure to on-screen smoking starts half of all teen smokers, an estimated 390,000 each year. Movies feed the tobacco industry almost enough fresh smokers to replace the 438,000 adults killed by tobacco annually... Three in four PG-13 movies include tobacco."

They include a guide, available in PDF format, for parents and health professionals who want to advocate for keeping tobacco out of movies rated for children. The guide includes fact sheets and resources, sample letters and group resolution, newspaper ad/posters and op-ed text, a slideshow briefing, and a detailed organiser’s guide.

Also, a slide show of 47 slides in PowerPoint format for promoting the elimination of tobacco from children's films and television is available. As part of its approach, it gives statistical information and shows the use of tobacco in popular film and TV series.

A script for presenting the slide show is available in PDF format here.

Reproducible advertising copy for an advocacy campaign is available in a 5-page PDF format document here.



All of the materials above are available in DVD format entitled: 120,000 Lives", which includes the full Screen Out! package, including what is identified by the organisation as “pro” source files for custom print and web applications.