Offered by the PRIX JEUNESSE Foundation, this “Interactivity Prize” is awarded for media sites related to children’s television (TV) programmes. It is a complement to the biennial TV contest to honour outstanding work and to discuss and evolve standards of excellence for this emerging medium. The winners will be announced at the PRIX JEUNESSE Festival May 30 - June 4 2008, in Munich, Germany.


The “PRIX JEUNESSE Interactivity Prize,” is awarded to the application (website, interactive television, game, mobile media, etc.) that best represents excellence in a broadcaster’s interactive strategy connected with a children’s TV programme or series.


Criteria will be similar to the television competition, adapted to the special possibilities of interactive digital media. One Interactivity Prize will be given, covering all platforms and technologies and all intended ages. Entries will be scored in four major areas: idea, script (or content), realisation and intended audience. Judges will also consider special factors of interactive media, such as safety and responsibility to the child audience, extraordinary efforts to connect with young people “where they are,” and innovative content or formats. The cross-media relationship with the associated television programming will also be taken into account. Up to 2 entries are allowed per company. They may come from the broadcaster, or an independent interactive producer with permission of the rights-owning or licensing broadcaster.


In addition to the entry form available on the PRIX JEUNESSE website, entrants are invited to submit a brief presentation in any medium that PRIX JEUNESSE can easily post on a (closed) website for judges to review. For example: A website entry could include links to the live site. A mobile application (limited by the geography of the mobile signal) might instead provide short videos that show and explain the idea. A game-maker could send screen shots, video of game play, or even an interactive demo.


Six finalists chosen by the judges will give presentations at the festival, where final balloting will select the winner.


The deadline for entry is December 10 2007.

Click here, choose "Festival", and scroll to "Judging Criteria" for more information.


Click here, choose "Festival", and scroll to "Festival 2008" for contest rules, an entry form, a registration form, and information about participation.

Click here, choose "Festival", and scroll to "Winners" to view information about previous winners.