This initiative draws on the SuperChicken (or SuperMoan in Khmer) image and logo, which has been developed to raise awareness in countries vulnerable to avian flu - with an "edutainment" focus. In the case of this initiative, the chicken figure (seen sporting a megaphone) is being used to urge Cambodians to wash their hands, separate chickens, clean their farmyard, and fence poultry. Printed brochures and posters are available; they may also be viewed online. For example, a SuperMoan calendar may be viewed (in PDF format) by clicking here.

Face-to-face encounters are also part of the AED/USAID strategy for addressing the avian influenza risk in Cambodia. Interpersonal communication, commune communication, and mass media on avian influenza prevention messages on animal-to-animal and animal-to-human transmission have been developed. For instance, in 2007, to coincide with the Festival of the Dead (an annual Khmer commemoration to honour the spirits of their ancestors), organisers promoted best practices to prevent outbreaks of the H5N1 virus through behaviour change communication (BCC) which included a combination of social mobilisation, community-based communication, and mass media. The communication activities were carried out by five teams of three people each, and included the avian influenza icon, SuperChicken (SuperMoan). These groups made appearances at the bus and taxi stations where many Cambodians begin their travels back to their hometowns for the celebration. In addition to generating discussions and answering questions about avian influenza and how to prevent it, more than 70,000 SuperMoan stickers were distributed at this festival.

Health.

In total, as of this writing, the team implementing this avian flu initiative in Cambodia has distributed 140,000 stickers and reached 40,000 people.