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Mirror on the Media: Gender and Advertising in Southern AfricaPublication Date2007
SummaryThis publication is a study conducted by Gender Links (GL) on gender and advertising in Southern Africa. It forms part of the Mirror on the Media series of monitoring reports on gender and the media coordinated by GL with the support of the Open Society Initiative of Southern Africa (OSISA).
Covering 1,650 radio, television, print, and billboard advertisements in Mauritius, South Africa, Zambia, and Zimbabwe, the study aims to establish how women and men are represented and portrayed in advertising. As stated in the document, despite women constituting half of all consumers, they are often either ignored, or portrayed in ways that perpetuate both blatant and more subtle forms of stereotypes. This document has six chapters:
Chapter one - Overview Chapter two - Mauritius Chapter three - South Africa Chapter four - Zambia Chapter five - Zimbabwe Chapter six - Conclusions and Recommendations CostR50.00
ContactGender Links
9 Derrick Avenue
Johannesburg Gauteng
2198
South Africa
Tel: +27 11 622 2877
Fax: +27 11 622 4732
SourcePambazuka News Issue No. 317 on August 31 2007 and Gender Links website on September 10 2007. Related SummariesPlaced on the Soul Beat Africa site October 02 2007 Last Updated February 22 2008 |
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