Communication, Media, and Development Policy

Analysis, Ideas and Debates on Development Policy Issues from Communication and Media Perspectives

I Blame Smallpox

Posted by Warren Feek on Tue, 2007-09-25 22:37
 

I Blame Smallpox


Could the superb victory of global international development over the vicious Smallpox disease have sown the seeds of the serious struggles that we have experienced in countering other major health and development issues - particularly HIV/AIDS, malaria, Tuberculosis and the full range of child health issues? Of course no one wishes that we still had Smallpox in our lives and communities. The world is a much better place without it. And there should be no diminishing of the superb work and accomplishments of everyone - from local to international leaders, citizens and specialists responsible for the eradication of Smallpox. They achieved something truly remarkable.


The problem comes in the international development communities adoption of the Smallpox strategy and programming model - irrespective of the characteristics of the health issue being addressed and often blind to significantly changed circumstances and contexts. Though "indigenous" local and national groups have pointed the way to new intervention principles and action forms, the international community has basically stuck to the Smallpox model, with at best disappointing and at worst disastrous results.

From my reading of what happened on Smallpox the approach had the following basic elements:

  1. Treat Smallpox only - our only concern is Smallpox.
  2. Mobilise a proven and effective intervention - in the case of Smallpox it was the vaccine, of course - as a combination of the center and fulcrum points of the programming interventions.
  3. Utilise sophisticated epidemiology as the main source of decision-making information.
  4. Globally manage [maybe "direct" is a better word] the eradication programme - for example, the identification of priority areas and specific resource allocation. Do this as a parallel system to existing national and local systems.
  5. Take what ever steps are necessary to persuade, cajole, influence [fill other verbs from your knowledge] people to get the vaccine.
  6. Work with, do not challenge or even consider, the political systems available - in many ways the more authoritarian the system, the better the chances of 100% vaccination and eradication.
  7. Provide specific, high-cost support to technical experts on the issues in question.


In so many ways those strategic and planning principles describe so many of the health and development initiatives that followed the eradication of Smallpox. They were almost all discreet, vertical programmes - TB, HIV/AIDS, Malaria etc. For global agencies at the heart of these initiatives there was/is an overwhelming focus on either a proven intervention to mobilise [eg condoms, ORS, OPV, bednets] or a new intervention to find [eg Malaria and AIDS vaccines]. The epidemiologists rule and their data guides global decision making. Outsiders seeking to persuade, cajole and influence the locals dominate the development landscape. Little connection is made between the issues being addressed and the broader political and rights landscape.

Just before there are a flood of emails saying that, in Margaret Thatcher's infamous phrase: TINA [There Is No Alternative]; is it not worth considering the inverse of If It Is Not Broke Don't Fix It - which would of course be If It Is Broke We Need To Find Another Way!? The Smallpox approach, when applied to other health and development issues, does seem to be Broke. As best as I can discern from the data, there is little good news on health and development issues. HIV/AIDS, Malaria, TB, child immunisation rates and a bunch of other data are all heading South, as they say in the USA [which as a New Zealander I find a particularly ill-considered phrase!]. They are getting much, much worse, particularly in the economically poorest countries. There Has To Be Another Way.

That new way will not involve tinkering with the existing model. It needs a new set of principles with those principles being reflected in the policies and funding of the major agencies. I would suggest:


  1. Look at the commonalities across a range of health issues and address those commonalities.
  2. Focus on supporting communities, districts/provinces/states and countries to debate and decide their heath priorities, making the "proven intervention" [should it be available] part of the support package available should they decide to choose such support.
  3. Ensure that the perspectives of the people most affected by poor health conditions and status have influence equal to the data produced by epidemiologists in strategic decision making and monitoring.
  4. Decentralise control over financial resources and technical expertise to the most local level possible, ensuring that they are integrated into - as opposed to parallel to - national and local systems.
  5. Respond to and take the lead from the local populations about what will work best in their context.
  6. Recognise and explore the connections between the issues in question - for example, HIV/AIDS, child health, malaria - and the broader social and political issues in the community or country - from discrimination and prejudice to engagement in the local and national political processes.
  7. Provide as much support [preferably more] to the locally-initiated and -run movements on health as is provided to global researchers and scientists.


I can see many people within the international development community vigorously disagreeing with the notions above. Arguments such as - why do this "soft" stuff when we have the possibility of a vaccine that will "solve" all these problems? If only it was as simple as the days of Smallpox eradication. But as argued above, it is not and never will be again. Just as the world has changed, we also need to change - and quick!

Warren Feek



How useful did you find the knowledge and contacts on this page to your work?


0
No votes yet
Your rating: None

Post a Comment or Question   View All Comments   Become a Contributor



Five Recent Comments:


Hope

thanks



I blame smallpox


Warren, as Director of Public Information at the World Health Organization I played a very tiny role in the eradication of smallpox, publicizing our success in tracking down the last cases in Bangladesh and Ethiopia and celebrating that success as a means of convincing research institutes and governments to dispose of the last stocks of very dangerous live smallpox (A medical photographer in a UK institute died of smallpox when a careless professor dropped a vial on the floor in an adjacent room.) The predominently American public health specialists who spearheaded the campaigns indeed ran a top-down military-like enterprise that ran rough-shod over anyone who disputed their authority, including the weak governments of infected states. The diffference from the other plagues you cite, HIV/AIDS, malaria, TB, was that we had an effective vaccine and more importantly, a simple, cheap and effective technology for delivering it, the little bifurcated needle, that required only a health worker with minimal training to scratch the skin of the recipient. No behavioral modification, no changing of long-held cultural practices! Just corral people in ever smaller concentric circles and scratch their skins. It was the ultimate magic bullet. And it worked amazingly well. Would that we had a similar technological wonder to address other plagues. But we don't, with one or two exceptions (polio, goitre). So we must relay on the multi-layered skills of development communication practioners and a host other disciplines.

Charles Morrow
Director of Public Information (1978-82)
World Health Organization, Geneva
Ottawa, Canada



Post a Comment or Question   View All Comments   Become a Contributor


Post Your Comment or Question:
CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.

The CI with

Comments on Blogs



Add our RSS feed

Recent Posts


Add our RSS feed

Social Climate Change 
Nobel Intentions 
Northern Lights 
Government Rules! 
Show me the Media Money - but what should we do with it? 
Little Green People 
Whose Policy is it Anyway? 
Can we put a value on the good that media do? A social cost approach to media development 
Percussive Effects 
A gutsy new DFID White Paper puts the politics back into development 
The commonalities lens sees AIDS better 
Battle Star Development: Prescriptions vs. Platforms 
Trading Rights 
Another Development 
Scaling Steep Slopes - The Public Policies Helping to Transform Medellin 
Accountability, media and the development system: a complicated romance 
People, Ideas and Things 
Donors, Governance and Media Aid: Some Thoughts from Sierra Leone  
ChangeNet: The Lessons from Obama's campaign for International Development Democracy and Governance Policy and Action 
Cable News 
Democratic Adjustment? 
Should international development NGOs play a major role in media for development? 
A Robust Research Agenda on Media and Democracy in Fragile States: Getting a More Serious Conversation Going 
Governance and the Media: the engagement gap 
A "democratic recession" presents challenges - and opportunities 
The TransAtlantic Taskforce on Development: great report, but where is the development and democracy debate headed? 
Development Street - no Wall? 
Media and democracy in fragile states: the promises and problems of policy relevant research  
Deportation of Rex Gardner is a Weak Attempt to Intimidate Fiji Media 
The media debate in the UK is unique - but the challenge of subsidising independent public interest media has urgent implications for democracy everywhere 
The Athenian Way!...or should that be "Why?" 
Winds of Change - Media Development Trends and Questions 
The Fairness Doctrine: is this the first big media debate under Obama and what does it mean for media development? 
Disaster-affected communities are and should be the architects of their own recovery, not merely passive recipients of international goodwill 
OBAMA, DEVELOPMENT, AID, and GRANDMOTHERS! 
Is a free and plural media more important than elections in securing democratic development? 
Media Development or Media for Development?: wrong question - but what’s the right one?  
A Rose by Any Other Name is Still a...the basis for one coherent Communication and Media Development field of work  
Accra: The big tent approach to development ends in agreement – and information is one of the big winners 
Where the European Union meets the African Union on media development 
Community Radio Initiators Ready to Run the Stations Soon in Bangladesh 
Re-vamping UNICEF’s Africa Communication for Development Strategy 
Accra Aid Effectiveness conference: can there be real “country ownership” without public debate? 
Big Investors - The Vacant Low Level Seat at the Accra High Level Development Effectiveness Summit 
Kenya Political Violence - Were Media Responsible? 
Tides of Hope? 
Miming Development: The Shortest Distance and International Development 
Over the Edge! 
Power of Movement 
Science Envy?: A Communication Perspective on the Core Principles that Guide International Development Interventions 
Talk with the People! 
AIDS Lines 
I Blame Smallpox 
I Had [I Think] A Dream 
Little Big Communication 

Your Recent Posts