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Polio Tunes on PhonesThe Telegraph December 30 2006 SummaryAccording to this article, an anti-polio campaign in India included the use of polio eradication messages on landline and cell phone numbers to raise awareness about polio among phone users. The campaign ran from January 4-7 2007 and was launched by the office of the civil surgeon. According to the article, the campaign involved leading telecom service providers as well as banking institutions. Banks were asked to display banners on the pulse polio campaign while telecom companies set polio messages as hello tunes or voice reminders on phones. SourceThe Telegraph, December 30 2006. Placed on the Communication Initiative site February 02 2007 Last Updated February 02 2007 How useful did you find the knowledge and contacts on this page to your work? Post your comments (review comments from others below):COMMENTS POSTED |
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