According to this article, an anti-polio campaign in India included the use of polio eradication messages on landline and cell phone numbers to raise awareness about polio among phone users. The campaign ran from January 4-7 2007 and was launched by the office of the civil surgeon.

According to the article, the campaign involved leading telecom service providers as well as banking institutions. Banks were asked to display banners on the pulse polio campaign while telecom companies set polio messages as hello tunes or voice reminders on phones.