Impact Data -Smart Sex -USA

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"Smart Sex" was a series of television programmes reflecting youth perspectives on safe-sex issues.

Knowledge Shifts: After watching the programme, a significantly higher number of people said that they would agree to the statement that choosing not to have sex is a good way to prevent infection by HIV/AIDS.

Attitudes: 78% of the viewers would recommend the programme to a friend, 91% said that the show contained messages that they felt their peers needed to hear.

Practices: After the premiere of the show, slightly less than 2800 calls were made to the CDC National AIDS Hotline (shown during the programme). A significant number of the viewers were more likely to say that they would refuse to have sex with someone who would not wear a condom.

Source: Draft Health Communication Materials UNICEF: 1996

For full evaluation and more information contact:

Yolan Laporte, Senior Vice President, Ogilvy Adams & Rinehart. 1901 L St. - Suite 300, Washington, DC, 20036.

Tel: (202) 452-9412

fax: (202) 296-3727

yolan_laporte@oar-wash.com