The Indian Express

This article describes a joint effort between the Pakistan and Indian health departments
to create a shared media campaign in support of polio eradication efforts in the two countries. The effort was
initiated by Pakistan's health minister Mohammad Nasir Khan and details were
being worked out between the two countries at the time of writing.



The proposed initiative would, according to the author, feature a music video to be aired in both Pakistan and India. Pakistan is seeking
the support of such Indian stars as Amitabh Bachchan, Shah Rukh Khan, Aishwarya Rai and Sachin
Tendulkar. The organisers believe that collaboration between the two countries
will provide the necessary impetus for the eradication effort.