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Mexico XVII - Communication

Communication perspectives - Mexico XVII AIDS Conference
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USAID Key Behavior Change Interventions: Another '5 C’s'

Summary

  1. Comprehension: What is the necessary and sufficient 'package' of information for comprehension (versus awareness)? STI's? Stigma? Gender? Prevention-Care Continuum? Human Rights?

  2. Programme Complexity: How to define and deliver the most cost-effective mix of information, persuasion, skills-building and enabling interventions.

  3. Coverage: How to get 'the package' to essential population segments in a sufficiently tailored fashion.

  4. Coherence: across programme components.

  5. Continuity: across themes/topic, over time.

Source

USAID Power point presentation: Behavior Change Interventions (BCI), April 1999.



Placed on the Communication Initiative site August 30 2001
Last Updated May 14 2008

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